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As Macquarie analyst Chad Beynon points out, prediction markets generated $4.3 billion in taker volume during the first week of September without any help from the NFL, building on momentum from the 2026 World Cup. However, the NFL’s impact was immediate, with taker volume hitting a daily record during Week 1 of the campaign.
With all that in mind, it’s not surprising that Macquarie expects sports event contracts will drive approximately 80% of taker volume this year, but Beynon sees other categories growing over the long term.
“We expect non-sports categories such as economics, politics, crypto, and entertainment to gain share over time,” says the analyst.
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“Player protection is something I live and breathe and I look forward to implementing that passion at scale across Allwyn,” Rodano added.
He said that by operating in a number of markets, Allwyn had a unique opportunity to learn from each other.
The appointment also follows a period of leadership changes at Allwyn, including Phil Walker’s move to lead the UK business, Katie Harbron’s hiring as director of games in the UK and Khalid Reede Jones’ appointment as North America CEO.
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Tech Race in Warsaw this September and Hall 7 at ICE in Barcelona this January are set to become sequential chapters of the same conversation. CTOs, CSOs and data leaders can expect to pick up where they left off four months later.
Both events are betting on the same idea proving useful for the industry. Getting a room full of exactly the right people together beats chasing them individually across the globe.
Is AI a pure buzzword? Tune in now to hear Dunn’s and Kastukevich’s honest views on AI in the iGaming industry.