Halloween Egypt Quest

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But in the UK Entain’s share price weakness is less about prediction markets and more about tax, debt and confidence.

The company reported approximately £3.6 billion of net debt at the end of June, with reported leverage of 3.1x underlying EBITDA. Online underlying EBITDA fell 5% in the first half despite 7% growth in online net gaming revenue. The tax impact has been substantial.

The UK government increased Remote Gaming Duty (RGD) from 21% to 40% from 1 April. Then from April 2027, a new 25% General Betting Duty rate for remote betting will apply, although remote bets on UK horse racing are excluded from the new rate.

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When excluding those who only played lottery draws, participation stood at 28%, implying lottery-only players comprised roughly 21% of the adult population. 

Online gambling participation over four weeks reached 39% (16% excluding lottery-only players), while in-person gambling participation was 29% (18% excluding lottery-only players). 

Top non-lottery activities during the period included scratchcards (13%), betting (10%) and online instant win games (8%). 

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She said the government would receive a report every six months on illegal gambling advertising across these platforms. 

The KVA’s statement mirrors a broader European regulatory trend where authorities are increasingly scrutinising how major internet platforms facilitate traffic to unlicensed gambling services.

In Sweden, Spelinspektionen recently flagged affiliates and social media as key channels for black market advertising and how affiliate networks redirect search traffic towards unlicensed operators.