Star Pirates Code

About Star Pirates Code

This reliance places many high-value players at risk of “silent churn”, where VIP players become inactive without warning, posing a significant challenge for operators.

The report, titled The State of VIP Operations, was compiled by The Playa in collaboration with Gaming Operations Academy and WarriorLab.

Conducted in 2026, it surveyed 70 professionals actively engaged in VIP management, including VIP account managers, heads of VIP and consultants, with 64% employed directly by gambling operators. 

What is Star Pirates Code?

Digital gross gaming revenue represented 64.5% of the parent company’s total in H1, up 3.6 percentage points from the previous year.

Registered customers increased to approximately 2,672,000 at the end of June, an increase of around 50,000 from the previous year.

For the first half of 2026, lottery and land based gaming generated €317.9 million in gross gaming revenue, remainin flat compared with H1 2025. 

What is Star Pirates Code?

For an industry already producing content at enormous scale, that distinction is important. The promise of Game in a Box and Studio in a Box is not simply that they can help put even more games into an already crowded market.

Instead, Curwen hopes that by removing some of the cost and risk that have traditionally surrounded development, creators will have greater freedom to take chances on what they produce.

“That’s ultimately where I want Game in a Box to take us,” he says. “Technology handles more of the complexity, while people concentrate on creating great games.”